Arthur C. Clarke’s epic sci-fi novel Childhood’s End centers around the disappearance of all
children from the Earth, leaving behind only bewildered adults. It turns out in
the novel that the children have been transported into membership in a galactic
civilization, a kind of Biblical “Rapture”, which the adults are deemed unfit
to possess. The supreme irony of course
is that it is the children who have become galactic adults, while the human
adults are left behind to squabble “like children” over the broken toys of
politics, ethnic differences, finance, nuclear armaments, etc., all vainly seeking to satisfy their own desires at the
expense of others. The children have
gone beyond.
My sister-in-law, who struggled through life fighting the necessary
battles of the “feminist revolution”, hates Freud. She gets particularly irate at his many
put-downs of women (a vice of his time and place), and derides his now substantially
superseded views of the psyche. Many of Freud’s concepts do seem antiquated
after 100 years, but it is a mistake to toss them all. Some are timeless, and
his social psychology, particularly that in Civilization and its Discontents, is both memorable and
dangerous to forget. Freud particularly speaks
to our current times by pointing out that civilization itself is based on
deferred gratification, a term he coined.
I was reminded of that last night while reading an article by Paul
Roberts in The American Scholar,
entitled “Instant Gratification”, for it deals extensively with what Roberts
sees as a vicious societal feedback loop in which we as a society are being
trained by our own inventions to surrender to our individual impulses at the
expense of the society itself. We, according to Roberts, are victims of our own
successes in devising things that control us and that we cannot control.
Roberts’ article is actually a condensation of his recent
book by the same title, and deals with the effects on American society of the
accelerating pressures to act impulsively. Roberts places some of the blame on
the pressures of the computer and the internet, but traces the beginnings back
to warnings in the 1970s by sociologists such as Daniel Bell. Those first
warnings were based on the emerging effects of mass marketing, which later were
compounded by the efficiencies of the computer. He notes that the typical grocery
store which in 1950 marketed about 3000 products became the 1990’s supermarket
with a product list of 30,000 items (and is morphing into the online Amazon
whose offerings become uncountable.)
When so many offerings compete, nothing stands in the way, especially
scruples. Roberts emphasizes my old theme of runaway Capitalism operating
without a brake and destroying everything it hits along the way (I must admit
it gives me warm and fuzzy feelings for him.)
Roberts cites a Madison Avenue marketer as claiming that
marketers have discovered the shortest route to your wallet is through your
lower “reptilian” brain which evolved in an age of survival by blood, claw and
dominance at whatever cost to others, and mass marketing is designed to
stimulate this urge for dominance by aggressive action. The future is always
discounted in favor of immediate personal reward through impulsive action. Egged on by marketing, an addiction to
impulse develops. When this mentality inevitably creeps into other spheres,
then societal institutions cease to restrain unsocial behavior, and finance
becomes preying on the weak. Roberts notes that management compensation has
become inextricably tied to share value, and that – consequently? - between
1992 and 2006, the number of SEC filings implying a prior possibly fraudulent
misstatement of corporate earnings increased from 6 annually to 1200. Peaceful
solutions to global conflicts are discounted, climate change becomes part of an
inconsequential future, politics becomes libertarian denial of mutual
responsibilities or extreme statements aimed only at short-term wins, and community
is replaced by isolated individualism.
In short, Freud’s deferred gratification as social glue no longer
binds, and societal disintegration proceeds.
If that were the total picture, Roberts’ warnings could be discounted
like those of Malthus and Marx as showing the right concern but the wrong
long-term vision. For new technologies like
mass marketing and the internet force value shifts and always cause temporary societal
upheavals berated by critics and lauded by advocates that later become merely another
strand of living. Reading was a revolutionary skill after Gutenberg, and fueled
the Protestant Reformation, the modernization of Europe and the writings of
Casanova and Rabelais; now we take it for granted in a six-year-old. The new
technologies are used well, like the use of mass marketing to support
individuality, and poorly, like the appeal to the “reptilian brain.” Society
adjusts to both. Roberts himself notes that millennials are beginning to react
against some of the worst excesses, and hopes that points to a brighter future.
We have to take account, though, that Roberts is describing a
problem of advanced societies, but we are emerging into a global society. He
has pinpointed a cultural lag problem in one area of a world beset by differing
cultural lag problems everywhere. While we struggle with mass marketing, Africa
struggles with how to enable its cultures to handle AIDS, Malaria and Ebola, parts
of the Middle East struggle with how to transform a 12th century
worldview into one viable in the 21st century, and the whole globe
tries to work on common problems like climate change, extreme hunger, migrations
and ethnic hatreds which require communication and cooperation among all. We
can no longer afford to “play alongside” other societies, like toddlers. That
is the really big problem Roberts did not address – how to adjust, and help
other societies adjust, to our own and their cultural lags as we integrate the
globe. If we limit our own world view to the dominance through bloodshed
perspective of the reptilian brain, we help neither ourselves nor the Middle
East, and 30,000 grocery items are not a solution to world hunger. It is time
to leave our societal childhoods behind. We have adult tasks to accomplish.
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